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  Research the San Antonio Tourism Industry and Grow Your Business
Help grow your business

Research plays a major role in planning and forecasting your tourism business. This is the reason why the San Antonio Area Tourism Council devotes time to develop and house a library of resources to help you grow your business.

Click here to download a copy of the Tourism Report, "San Antonio Visitor Industry: An Economic Impact Analysis."  You can also download a copy of the Economic Impact Report here.

The library is available Monday through Friday at 110 Broadway, Suite 360 with advance reservations. Please call our office at 210-886-9991 to schedule an appointment.

Here is a list of some of the resources available in our library.
City Government
Community Giving
Convention & Visitors Bureau
Convention Center Expansion
Convention Center Hotel
Conventions Impact
Economic Impact
Economic Outlook Reports
Hotel Performance Reports
International Visitors (Canada, Germany, Japan)
Mexico Visitors
Nature Tourism
Regional Issues
River Walk
Sporting Events Impact
Texas A&M
University of Texas San Antonio
Visitor Industry Master Plan
Winter Visitors
We appreciate your comments as we grow this library resource center.
Useful Links
We highly recommend that you also search several websites that have additional research available.

Visit San Antonio

Texas Tourism

Texas Travel Industry Association

Tour Texas

U.S. Travel Association

Impact of Tourism Tourism Racts Changes in Mixed Beverage Tax Audits
Tourism Facts and Figures
Tourism Employment Tourism Employment
The Hospitality sector of the San Antonio community provided jobs to 108,394 individuals in 2010. That’s 13.1% of the San Antonio workforce, or nearly one-seventh of the jobs in this community.

In total, workers in the hospital industry were paid $2.14 billion in 2010. This is a nearly 8% increase since 2008.
Texas Population Texas Population
1.- Houston 2,099,451
2.- San Antonio 1,327,407
3.- Dallas 1,197,816
4.- Austin 790,390
San Antonio's Size San Antonio is 7th largest city in the US
San Antonio population grew 15.9% between 2000-2010.
San Antonio is 63.2 % Hispanic, 26.6% Anglo and 6.3 % African American.
Median Age is 34.
Altitude: 650 feet above sea level.
Average temperature is 50 degrees and 90 between July thru August.
Growth expected by 2020 to 2,179,553 people in San Antonio/New Braunfels MSA.
San Antonio Airport Airport
San Antonio International Airport (SAT) is served by 23 airlines and 9 onsite car rental agencies.

260 is average daily and international flights (departures and arrivals).
Over 8,034,720 passengers in 2010.
The parking capacity at SAT is over 7,076 cars.

International flights are served by Aeromexico, VIVA Aerobus, Interjet, Aeromar and now Airtrans (Southwest) to Mexico City, Monterrey and Cancun.
San Antonio Hotels Hotels
Number of Rooms (downtown) 13,649
City of San Antonio 36,903
Bexar County (countywide) 43,655
Average daily rate (2010) $99.62 (Texas was $82.27)
Occupancy Rate (2010) 48.1% (Texas was 51.3%)
San Antonio Visitors Visitors
San Antonio’s travel & tourism industry attracts more than 26 million visitors annually
San Antonio Stats General Stats
San Antonio MLS $157,900 (median price home) (Texas $151,600)
Over 12 Universities in the San Antonio area with Alamo Colleges being the largest in student population and the University of Texas in San Antonio growing very rapidly (UTSA). Programs in Tourism and Culinary studies are available at St. Philip’s College and UTSA.

There are 16 schools districts in the area with Northside and Northeast being the largest enrollment.
San Antonio Hotel Tax Hotel Tax
16.75% is the hotel tax collected in San Antonio (7% stays in City revenues, 2% for convention center improvements, state keeps 6% and county keeps 1.75&) The HOT is regulated by state law.

The hotel tax (HOT) supports the following departments in the City of San Antonio: Convention and Visitors Bureau (CVB), Convention Center and Alamodome, portions or Parks and Recreation dealing with Riverwalk maintenance and preservation, International Affairs and Cultural Affairs.
San Antonio Sales Tax Sales Tax
Sales tax collection for San Antonio grew from $157,351,053.98 (2010) to $165,681,067.02 in YTD 2011.
During 2010, the hospitality industry generated nearly $3 billion of taxable revenue. This resulted in $55,155,008 of sales tax revenues to the city of San Antonio. This is an increase of 5% over revenues generated in 2008.

The City of San Antonio collected just over $33 million in sales taxes including the 1/8% designated for the aquifer protection program. VIA and the Advanced Transportation District received another $22 million from sales tax revenues from Hospitality Industry businesses within the San Antonio city limits.
Sources: City of San Antonio Budget, State Comptroller’s Office, US Census Bureau Reports 2010, San Antonio EDF, San Antonio Board of Realtors, CVB and Aviation Department reports, Real Estate Center at Texas A&M, Office of the Governor Economic Development and Tourism, Texas Education Agency, Trinity University and San Antonio Business Journal.
Download the San Antonio Tourism Economic Impact Report
Download the River Walk Impact Report
Download the San Antonio International Airport
Download the Destination SA Tourism Report
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